Tide Plus Coldwater Clean liquid laundry detergent delivers the amazing clean and brilliant color protection you expect from Tide, even in cold water. Tide Plus Coldwater Clean is specially formulated for cold water conditions, allowing you to save 50% on your energy bills when you switch loads from warm to cold. As part of the Tide Plus Collection, Tide Plus Coldwater Clean gives you the amazing Tide clean you expect plus more of what you love! Part of the Tide Plus Collection. Cleans, Freshens, Whitens, Brightens. 10X cleaning power *. (*Stain removal of 1 dose vs. 10X doses of the leading liquid bargain brand Tide Plus Coldwater offers 50% more energy savings when switching loads from warm to cold. #1 recommended by washing machine manufacturers** (**Based on co-marketing agreements) Part of the trusted Tide Plus Collection