Tide Plus Coldwater Clean Fresh Scent Laundry Detergent offers the brilliant clean you know and love plus brilliant color protection even in cold water. It’s specially formulated for cold water conditions, giving you brilliant color protection and using 50% less energy when you switch loads from warm to cold. It is supercharged with 6x the cleaning power (1) and is recommended by leading high efficiency washing machine manufacturers (2). Try Tide PODS with 3-in-1 chamber technology that cleans, protects colors and fights stains even in cold water. (1) 1 dose of Tide liquid detergent or 1 Tide PODS pac vs. 6 doses leading national bargain liquid detergent, base variant. (2) Based on co-marketing agreements. 6x cleaning power*. (*1 dose of Tide liquid detergent or 1 Tide PODS pac vs. 6 doses leading national bargain liquid detergent, base variant.) Tide Plus Coldwater offers 50% more energy savings when switching loads from warm to cold. Amazing Tide clean from Canada’s #1 detergent based on sales*. (*Nielsen Syndicated Laundry Detergent Category – CAN National All Markets $ & Unit Sales – Latest 52 w/e 1/12/16); #1 recommended by washing machine manufacturers*. (*based on co-marketing agreements) Part of the trusted Tide Plus Collection.