The powerful Pro-V formula wraps every strand as it gently cleanses, adds lightweight moisture, and gives hair brilliant shine. With Pantene Pro-V Radiant Color Volume Shampoo, your hair will feel healthy and more volumized as it’s hydrated from root to tip. Simply massage into wet hair, rinse, and follow up with Pantene Pro-V Radiant Color Volume Conditioner and treatments to let your color shine for up to six weeks of brilliant color. Experience Pantene's Extraordinary Formula with Unique Pro-V Nutrient Blends Gently cleanses and leaves hair looking healthy and vibrant Powerful Pro-V formula hydrates and nourishes for natural shine and touchably soft hair; Promotes vibrancy for color-treated hair with lightweight moisture