Canada's favorite pretzel brand. Since 1917. 0 trans fat. Classic pretzel taste: Since 1917 Rold Gold has prided itself on baking authentic great tasting pretzels. We make our pretzels by taking simple, quality ingredients and baking them with old-world care, giving you the robust flavors and crispy texture you expect in a great pretzel. During the many years since we baked our first pretzel, Rold Gold has won over pretzel eaters of all ages. We are proud to be Canada's No. 1 selling pretzel brand and look forward to continuing our tradition on baking your favorite pretzels. Rold Gold are low in saturated fat and contain zero trans fat.