0 trans fat. Canada's favourite pretzel brand. Since 1917. Classic pretzel taste. Since 1917 Rold Gold has prided itself on baking authentic, great tasting pretzels. We make our pretzels by taking simple, quality ingredients and baking them with old-world care, giving you the robust flavour and crispy texture you expect in a great pretzel. During the many years since we baked our first pretzel, Rold Gold has won over pretzel eaters of all ages. We are proud to be Canada's No. 1 selling pretzel brand and look forward to continuing our tradition of baking your favourite pretzels. Rold Gold are low in saturated fat and contain zero trans fat.